The British Red Cross Society is the United Kingdom body of the worldwide neutral and impartial humanitarian network the International Red Cross and Red Crescent Movement. The society was formed in 1870 and is a registered charity with more than 32,500 volunteers and 3,500 staff. At the heart of their work is providing help to people in crisis, both in the UK and overseas. The Red Cross is committed to helping people without discrimination, regardless of their ethnic origin, nationality, political beliefs or religion.
The Etzin Foundation hosted events funded by Mr Etzins company Altitude London, with all proceeds going to the Red Cross in aid of Haiti. Justin Etzin, in association with The Etzin Foundation also organized collections of relief supplies to Haiti in January 2010 following the tragic earthquake. His team collected medical supplies as well as food to be sent out to the affected areas in the days following the disaster.